Three Basic Steps to Search Engine Optimisation. Search engine optimisation is the art and science of making web pages appear attractive to the search engines. The better optimized a website is, the higher the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will generate. The key is good internet search engine optimisation.

Why is receiving a high ranking so important to the future success of your online business? Studies have shown that consumers seldom look at websites that don’t rank a spot on the first two pages of the search engines’ display. Websites that receive a ranking that places them on the third page (or any other pages after that) see a significantly lower amount of traffic at their websites than those that are ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce, ranking and strong search engine optimisation are everything.

At first, search engine optimisation may feel like trying to rappel down the Grand Canyon, a huge, scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You’ve never heard of any of these things. A quick internet search of the world algorithm doesn’t help; all you got was a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to relax. Search engine optimisation is a lot simpler than you might think. First things first.

Algorithms really are every bit as complex as they look. Simply defined, they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.

PageRank is simply the program Google designed to search, index, and rank its registered webpages. PageRank operates on a link analysis algorithm. PageRank is credited with Google’s incredible success.

Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites, they are looking for algorithms.

Meta tags are special HTML tags that provide information about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

The reality of search engine optimisation is that you can start to optimise your website without any knowledge at all of the technical stuff involved in search engine optimisation. Simply stated, the very first step in designing a website that is going to be well ranked by the search engines is to create a content-rich site. What this means is that you must cram as much information about your product into your website as you possibly can.

The third step to search engine optimisation is to fill your site with keywords that will attract the web crawler’s attention. The final step in a wonderfully optimised website is to submit it to the search engine that will complement it.